Trade Marketing (TMR) Services
Overview
Trade Marketing (TMR) services are outsourced field-force solutions that put a brand in front of customers at the point of sale through trained merchandisers, promoters, and sales representatives. Demand isn’t won at the warehouse — it’s won at the shelf. Sentry Security Services deploys a fully managed TMR field force on your behalf: trained, verified, and uniformed representatives who execute merchandising, in-store activation, and field sales. Whether you are an FMCG brand fighting for shelf space, a telecom operator extending rural reach, or a distributor enforcing planogram compliance, our teams give you a disciplined, fully accountable presence nationwide — without the cost and complexity of building and supervising a field force in-house. • Trained & Verified Trade Marketing Representatives • In-Store Merchandising & Brand Activation • GPS-Tracked Field Attendance & Daily Reporting • Nationwide Coverage Across All 64 Districts
What We Offer
Every brand’s route-to-market is different, so our TMR deployments are built around your channel — modern trade, general trade, or direct field activation. Field Force Deployment Trained merchandisers, promoters, and sales representatives deployed to your outlets — fully uniformed, brand-trained, and ready from day one. In-Store Merchandising & Activation Shelf management, planogram compliance, POSM placement, and product sampling that win the point of sale. Field Sales & Distribution Support Order booking, secondary sales, stock checks, and distributor coordination that keep your products moving. Workforce Management & Reporting Recruitment, attendance, route adherence, and daily field reporting handled by us — so your team sees performance, not paperwork.
Key Features
Our Trade Marketing service combines vetted manpower, technology, and three decades of deployment discipline to give you total control of the field. Verified & Trained Workforce Every representative is background-checked, trained, and managed under ISO 9001:2015 processes. Real-Time Field Tracking GPS-enabled attendance and geo-tagged visit logs give you live visibility into where your force is and what they’re doing. Standardized SOPs Documented procedures for recruitment, training, deployment, and reporting ensure consistency at every outlet. Nationwide Scale A bench of 5,500+ trained personnel and presence in all 64 districts lets you scale from a single city to national rollout fast.
Why Choose Us?
When you outsource your field force, you are trusting a partner with your brand’s face at the point of sale. For over three decades, Sentry Security Services has built and managed large, disciplined workforces for embassies, banks, and national institutions across Bangladesh. We don’t just supply people — we recruit, vet, train, deploy, and account for them under ISO 9001:2015 standards. With a proven record managing 5,500+ trained personnel across all 64 districts, Sentry gives national and multinational brands a Trade Marketing force they can scale with confidence — and never have to worry about.
Ready to Enhance Your Security?
Our Office
House No: 9/A, Road No: 01 (Bhasa Shonik Dr. Golam Moula Sharak) Dhanmondi, Dhaka-1205, Bangladesh